Merchant User Guide

Customer Engagement

Customer Intelligence

Track individual customer metrics for reward and retention decisions.

1 min read

The Customers view provides detailed per-customer data including total spend, visit count, average order value, days since last visit, threshold progress, churn risk score, lifetime value, and join date.

Customer-level metrics

Total spend and visit count
Average order value
Days since last visit
Threshold progress (verified vs. pending for Manual POS)
Current threshold version
Churn risk score (0–100%)
Lifetime value estimate
SVC issued and redeemed amounts
Gift card redemption amount
Cashback discount received
Special SVC issued and redeemed
Merchant User Guide